It is common to think of Google Adwords when referring to the phrase “search engine marketing.” But search engine marketing is a lot more than that. Small business search engine marketing gets a little more specific. It is marketing which uses tools and techniques specific to the small business customer base.
While many marketing strategies work for multiple business types, the way you would market for small business is entirely different than the way you would market from business to business or for corporations or for the entertainment industry, etc. The good news is that marketing your small business on the internet is very straight forward… common sense even.
A Small Business Guide To Google Search Engine Marketing is a practical way to get your site up and running and on a solid foundation.
Before you build your website, take some time to map out key aspects of your site design and functionality. Learn practical methods you can implement right now and begin seeing results. Get ranked on Google, Bing and Yahoo with minimum effort. Purchase the book or read it for free on Kindle Unlimited by clicking the button below.
Believe it or not, the same techniques for marketing small business 20 years ago still work today. People still respond to word of mouth, postal mail, email, passing out flyers, radio and television. Many times we can get caught up in all of the latest trends and jump on whatever technological bandwagon existing at the present. The thing to keep in mind is that there are a number of ways to communicate to your audience. Your job is to find out which medium your audience is tuned in to. If you spend $30,000 for television and all of your audience is on the web, you just wasted a huge chunk of money.
Let’s avoid a lot of fluff found in books and courses and get straight to the point of why you are reading this article. The tips below will help you get started right away.
The best kind of sale is a sale where you did not pursue the customer but rather, the customer specifically came looking for you and what you have to offer. The goal of this website is to help clients produce an online vehicle that does most of the heavy lifting.